South Canterbury’s “super mum-fitness instructors” are using online space to keep the community physically and mentally active during lockdown.
Twizel’s Kate Ivey with her DediKate programme and Timaru’s Alicia Mabey with Motivating_Mums have designed online workout plans and sessions for Kiwi women.
Both programmes draw parallels as they design workouts from beginner levels to advanced, ensuring it is suitable, short yet effective for people of all abilities and age groups – something for everyone they say.
The online programmes, that can fit into any routines, cater to a variety of home based workouts like HIIT, core, yoga, boxing, beginner workouts, strength workouts, low-impact workouts, Pilates, running, pregnancy and postpartum.
With lockdown, both Ivey and Mabey have seen a spike in their respective online programmes.
Focus on creating long term habits
Ivey, a mother of three, who lives on a farm near Aoraki/Mt Cook with her husband and children, says her programme has flourished in lockdown.
“We have got over 400 on the two-week free trial, which is the most we have ever had on our free trial at once, and it is flourishing during the lockdown,’’ Ivey said.
“The focus is to use this lockdown time to create habits rather than doing crazy amounts of exercise, and then stopping it once we are out of lockdown, the focus should be on creating long term habits.”
“Its also great to see that a lot of people are selecting the 12-week plan instead of the weekly plan, which shows that they want to create habits in lockdown that they can continue afterwards.”
DediKate, with a team of 10 trainers across the globe, has an online platform and a progressive web app which can be accessed by the members.
“We were already online, that is where our business is and so it is really nice to be able to help even more people at this time [lockdown].’’
She also said they have been offering free workouts on their social media platforms through the lockdown.
DediKate also has a four-week lockdown knockout challenge, which people can join at any point of time and carry on the challenge post lockdown as well.
Ivey, with over a decade of experience in the fitness industry, set up the online fitness business in 2016 as she was keen to help busy Kiwi women, like her, to lead a positive and healthy lifestyle.
“Basically it is designed for me because I would know what I want being a busy mum or person myself.
“I just realised that to look after myself, I needed short and effective workouts and I needed to focus myself on a healthy balanced lifestyle, which really worked, and I launched it online, and it’s all about helping women all over Australasia.”
Ivey added keeping fit in lockdown was essential for mental health as it gives a sense of control and clarity, along with the release of feel good hormones.
“We have a strong community in New Zealand, and people are feeling connected through this [online workout sessions] as well.’’
DediKate also encourages body positivity and advises members to ditch the scales, and when member opting to do so, a $10 donation goes towards a community charity.
Lockdown home workout sessions to keep active
Mabey, a mother of five, has also seen a huge rise in the number of people engaging in her home-based online workout plans, especially the discounted $3 a week lockdown specialised plan.
“Huge amounts of people are shifting to online classes during this lockdown because of the convenience of the push play option, and they can do it at any time during the day,” Mabey said.
“The focus is to move and improve your body. It doesn’t matter how slow you move, it is about moving your body and small steps add up.”
Motivating_Mums online programme took shape during the March 2020 lockdown as Mabey was inspired to convert her free online classes into a long-term activity.
“It all started last year during lockdown randomly as I realised a lot of people were going to miss the gym routine, and I felt people would require a routine in their life to help during lockdown.
“So I started conducting free online workout sessions and I had no plans of making it into a business.
“But people reached out and asked me to continue it post the lockdown.”
Mabey, a former secondary school physical education and health science teacher, considers mental health to be a top priority in uncertain times.
Motivating_Mums, with five instructors, designs 15 online workouts a week along with on demand workouts.
The $3 package consists of two programmes members can access – Move to improve and Self love.
“Move to improve consists of the workouts and the self-love group is where I share tips and advice to help during lockdown on general health, nutrition and wellness.”
Motivating_Mums, with members all around the globe, also has weekly based lockdown challenges and mental focus activities.
“Mental health is huge and the focus is to move your body, more so for mental health apart from physical development, as it lowers anxiety and the resting heart rate.”